This book investigates the communication channels and information sources utilized by Sub-Assistant Agriculture Officers (SAAOs) in Bangladesh, focusing on their exposure to rice production technologies. The study examines the critical role of SAAOs as key extension workers and change agents in transferring agricultural innovations to farmers. It details the rural network patterns of these extension workers, identifying the various information sources they access and their priorities in using them, particularly concerning rice production. The findings aim to inform professionals in agriculture, communication, and rural development organizations about effective information dissemination strategies.

The study provides a detailed look into the information-seeking behavior of agricultural extension workers in Bangladesh, specifically their engagement with rice production technologies. It highlights the importance of effective communication channels for transferring innovations to farmers, particularly in overcoming literacy and traditional barriers. The research identifies the preferred and most reliable information sources for SAAOs, offering insights into the dynamics of agricultural extension networks. These findings are intended to assist professionals in agriculture, communication, and rural development in enhancing their outreach and impact.