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Top CRM experts reveal the secrets of creating customers for life. Packed in this uniquely innovative book is the wealth of extraordinary experience and expertise of Presidents and CEOs of successful customer relationship management (CRM) companies. These business leaders reveal the secrets which help a company acquire and retain profitable customers for life: How to create an emotive attachment with your customers Proven ways of acquiring new customers How to make every customer a repeat customer Delivering quality customer service How to identify profitable customers How to make your organization customer-centric Impact of new technologies on managing customer relationships Developing a passion for customer loyalty moving beyond customer satisfaction Forget the technology the magic is in the information The key to profitable customer relationships thinking long term From inside the minds of leading CEOs, here are authoritative and invaluable solutions for building long term and profitable relationships with your customers. Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can get anywhere else. Top CRM experts reveal the secrets of creating customers for life. Packed in this uniquely innovative book is the wealth of extraordinary experience and expertise of Presidents and CEOs of successful customer relationship management (CRM) companies. These business leaders reveal the secrets which help a company acquire and retain profitable customers for life: How to create an emotive attachment with your customers Proven ways of acquiring new customers How to make every customer a repeat customer Delivering quality customer service How to identify profitable customers How to make your organization customer-centric Impact of new technologies on managing customer relationships Developing a passion for customer loyalty movi