
Used for nearly two decades in schools nation-wide, this unique anthology offers provocative examples of successful, influential American writing drawn from advertising, the press, popular magazines, bestsellers, classics, film and television, suiting a variety of classroom purposes--topics for lively class discussions, practical models for student composition, and imaginative texts for literary study. The fifth edition places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections by a diversity of authors, both within and outside the established literary canon. New to this edition are essays by John Updike, Frederick Douglass, Harriet Jacobs, E.B. White, Maxine Hong Kingston, Walker Percy, Lewis Thomas, Annie Dillard and June Jordan, as well as short stories by Nathaniel Hawthorne, Charlotte Perkins Gilman, Raymond Carver, and Amy Tan, giving teachers a wider range of both fiction and nonfiction to work with.In response to requests for more material encouraging issue-oriented expository writing, the Fifth Edition expands the Press and Magazine sections to include a generous sampling of contemporary essays and articles on such topics as abortion, AIDS, censorship, "politically correct" speech codes, racism, feminism, the canon controversy, and multiculturalism. The popular Advertising section, a proven tool for teaching rhetorical and argumentative strategies, now includes many new advertisements and essays providing in-depth discussion of familiar ads and related campaigns. Of special interest is a large cluster of short selections on the obscenity controversy surrounding the rap group "2 Live Crew" designed to stimulate classroom discussion and encourage students to develop argumentative essays more effectively.As always, every selection is connected either stylistically or thematically with one or more of the other selections, and an expanded "Table of Linked Selections" follows the "Rhetorical Table of Contents". This
This anthology investigates the complex interaction between stylistic choices and the intended audience within the landscape of American popular media. Donald McQuade, an experienced educator, curates a diverse collection of texts ranging from advertising copy to classic literature to demonstrate how writers adapt their rhetoric to reach specific demographics. The book provides a framework for analyzing how language functions as a tool for persuasion and cultural commentary across various platforms.
What You Will Find
Educators frequently utilize this text as a foundational resource for composition and media studies courses due to its broad range of source material. Experts highlight the book's effectiveness in bridging the gap between academic writing and popular culture through its structured, thematic approach.
Page Count:
607
Publication Date:
1980-01-01
Publisher:
Oxford University Press
ISBN-10:
0195026934
ISBN-13:
9780195026931
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