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As media forms continue to converge and the line between entertainment and news becomes harder to define it is important for people working in media and journalism to have knowledge of the theories and practices that inform media as a whole. This book is designed to be an authoritative and easy-to-follow introductory text that does not abstract journalism or PR from the rest of the media but rather considers and interrogates their role in media, through theory and practice. This is a book about the relationship between media and journalism and how a study of one can inform the study of the other. This book integrates media theory with journalistic practice, providing a complete introduction to media and journalism by drawing on current theories of the media as well as providing practical instruction on how to write journalistic pieces that put these theories into practice.
This text investigates the evolving intersection of media theory and journalistic practice within an increasingly convergent digital landscape. The authors, Elizabeth Tynan, Jason Bainbridge, and Nicola Goc, utilize their academic expertise to bridge the gap between abstract media theory and the practical requirements of modern news production. By examining the blurred boundaries between entertainment, public relations, and traditional journalism, the book provides a comprehensive framework for understanding how media functions in contemporary society.
What You Will Find
Experts identify this work as a foundational introductory text for students navigating the complexities of modern media landscapes. Readers frequently note the balance between academic rigor and the accessible, instructional nature of the writing style.
Page Count:
470
Publication Date:
2008-12-15
Publisher:
Oxford University Press
ISBN-10:
0195560450
ISBN-13:
9780195560459
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