This book investigates the fundamental mechanisms required for organizations to initiate and maintain long-term growth in competitive markets. Mehrdad Baghai draws upon extensive research into corporate performance to present a structured framework for identifying growth opportunities. The text argues that sustainable expansion requires a disciplined approach to balancing current operations with the development of new business horizons. By analyzing the lifecycle of corporate initiatives, the author provides a roadmap for leaders to navigate the complexities of scaling a company effectively.

Experts frequently cite this work as a foundational text for understanding the structural requirements of corporate expansion. Readers often note the clarity of the framework, which provides a practical, logical approach to managing growth without sacrificing operational stability.