This volume investigates the transformation of Bollywood from a localized Mumbai-based film industry into a significant, transnational circuit of global cultural flows. Edited by Aswin Punathambekar and Anandam P. Kavoori, the book assembles contributions from prominent scholars to redefine Bollywood as a distinct arena of public culture. The authors utilize a multi-dimensional framework to analyze how institutional, political, and cultural factors facilitate the movement of Indian cinema and music across international borders in the twenty-first century.

Reader & Expert Consensus: Scholars and students of media studies frequently cite this work as a foundational text for understanding the globalization of non-Western film industries. Experts highlight the book's ability to bridge the gap between traditional film criticism and contemporary sociological analysis of media flows.