This book investigates the evolving role of business in addressing global challenges and the implications of corporate responsibility in an increasingly interconnected world. N. Craig Smith, a recognized scholar in the field, draws on research from Europe, North America, Asia, and Africa to explore how businesses can and should contribute to solving major social and environmental problems. The book examines the practicalities of embedding corporate responsibility within organizations, the strategic use of marketing to promote responsible practices, and the unique challenges and opportunities for corporate responsibility in developing nations. It posits that while business may not be the sole cause of global issues like poverty or disease, it possesses a unique capacity and responsibility to help ameliorate them.

The book is positioned as a comprehensive examination of corporate responsibility in the context of globalization, addressing its implications for business leaders, governments, and NGOs. Its scope, covering research from multiple continents and focusing on key themes like embedding responsibility, marketing, and developing countries, suggests a text aimed at providing a broad yet detailed understanding of the subject. The author's approach likely offers insights into the practical application of corporate responsibility principles and their impact on global challenges.