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Exclusive interviews with key Xerox managers enhance an account of the rise, decline, and resurgence of Xerox and its success in regaining a sizable share of a Japanese-dominated market
This book investigates the strategic maneuvers and organizational shifts that allowed Xerox to reclaim its market position against intense Japanese competition. Suzanne Snyder Jacobson utilizes her access to internal corporate records and primary source interviews with key managers to document the company's trajectory. The text provides a detailed analysis of the internal cultural changes and operational pivots required to navigate the transition from decline to resurgence in the global copier market.
What You Will Find
Scope Limits
Experts and business historians often cite this work as a useful case study for understanding corporate resilience and the challenges of competing in a globalized market. Readers frequently note the focus on internal management dynamics as a primary strength of the narrative.
Page Count:
352
Publication Date:
1987-09-22
Publisher:
Scribner
ISBN-10:
0020338309
ISBN-13:
9780020338307
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