This book investigates how the values of the 1960s counterculture, often dismissed as a failed experiment, have profoundly and subtly reshaped contemporary Western societies. Dick Pountain argues that these once-radical ideals have become the bedrock of our current consumer-individualist way of life. The work examines the mechanisms through which these values infiltrated and transformed societal norms and personal behaviors.

The book is regarded as a thought-provoking analysis that challenges conventional wisdom regarding the legacy of the 1960s. It offers a perspective that the counterculture's influence was not a failure but a successful, albeit subtle, transformation of Western societal norms. The work is likely to appeal to readers interested in social history, cultural studies, and the evolution of contemporary lifestyles.