This book investigates the unique landscape of management within Vietnam. It offers a comprehensive overview of managers and management practices in Vietnam, drawing upon extensive original research, including numerous interviews with Vietnamese managers. The core argument posits that understanding management in Vietnam is best achieved by adopting the perspective of Vietnamese managers themselves, rather than through the lens of Western or other Asian management models.

The book is likely to be regarded as a valuable resource for academics and practitioners interested in international business and management, particularly concerning emerging economies. Its reliance on primary research and the emphasis on local perspectives suggest a nuanced and context-specific analysis. The approach of centering the voices of Vietnamese managers offers a distinct contribution to the field, potentially challenging existing theoretical frameworks. This work aims to provide a grounded understanding of management in Vietnam, moving beyond generalized models.