Academic leaders are increasingly tasked with fundraising, a responsibility that extends from departmental chairs to executive ranks. Penelepe Hunt, a seasoned fundraiser, educator, consultant, and coach, outlines the critical role academic leaders play in development activities. The book provides a practical framework for acquiring essential skills in networking, entrepreneurship, and effective fundraising. It demystifies the fundraising process, clarifying roles, responsibilities, programs, activities, politics, and sources for leaders aiming to succeed in their development efforts.

This book is presented as a practical guide for academic leaders navigating the complexities of fundraising. The author's background as a professional fundraiser, teacher, management consultant, and executive coach suggests a focus on actionable advice and skill development. The content is structured to clarify the various components of fundraising, aiming to equip leaders with the knowledge needed to be effective in their development roles. The premise indicates a resource designed to address a specific, growing need within higher education administration.