This book investigates the emergence and characteristics of a new class of ethnic entrepreneurs in rural China, specifically within the Liangshan Yi Autonomous Prefecture. It examines the socio-economic and cultural factors that shape their entrepreneurial activities, the challenges they face in a rapidly modernizing China, and their role in local development. The study draws on extensive fieldwork and interviews to provide a nuanced understanding of their strategies and aspirations within the context of ethnic minority regions.

The book offers a detailed ethnographic account of a specific region and demographic, providing valuable insights into the complexities of entrepreneurship in minority areas. Its focus on the Liangshan Yi Autonomous Prefecture allows for a deep dive into the unique challenges and opportunities faced by ethnic entrepreneurs. The research likely appeals to scholars of Chinese studies, sociology, and business, offering a grounded perspective on economic development beyond major urban centers. The work contributes to understanding how cultural identity and economic activity intertwine in contemporary China.