This book investigates the seven key managerial challenges that large corporations encounter when attempting to create and sustain radical innovation. Drawing on a five-year, real-time study of twelve radical innovation projects across ten major corporations, including industry leaders like General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments, the authors provide evidence-based insights into these complex issues. The research aims to equip managers with a framework for navigating the inherent difficulties of fostering groundbreaking ideas within established organizational structures. It addresses the practical obstacles and strategic considerations necessary for successful radical innovation implementation.

The book is presented as a research-based analysis of corporate innovation challenges. Its foundation in a multi-year study of prominent companies suggests a focus on practical application within established business environments. The detailed case studies and identification of specific managerial hurdles indicate an intention to provide actionable insights for business leaders and strategists. The work likely appeals to those seeking to understand and improve the process of radical innovation in large organizations.