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Author description coming soon. We're reaching out to them in the ether...
The digital transformation playbook rethinks business strategy for the digital age. David L. Rogers, a faculty member at Columbia Business School, offers a framework for companies to adapt to the rapidly changing digital landscape. The book outlines five key strategic shifts necessary for businesses to thrive, focusing on customer engagement, operational efficiency, and new business models. It provides actionable advice for leaders to navigate the complexities of digital disruption and build resilient, future-ready organizations.
David L. Rogers' "The Digital Transformation Playbook" is recognized as a practical guide for business leaders seeking to navigate the complexities of the digital age. Its framework is lauded for its clarity in outlining the strategic shifts necessary for adaptation. The book is generally considered a valuable resource for understanding how to foster innovation and build resilient business models in response to technological advancements.
Page Count:
278
Publication Date:
2016-01-01
ISBN-10:
0231175442
ISBN-13:
9780231175449
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