How can public opinion and individual attitudes toward transgender rights be effectively shifted through communication and psychological framing? Melissa R. Michelson and Brian F. Harrison, both established scholars in political science, utilize empirical data and social psychological research to examine the mechanisms of prejudice. They argue that attitude change is possible when advocates employ strategies that address underlying fears, leverage moral elevation, and navigate the complexities of gender roles and masculinity.

Experts in political science and sociology recognize this work as a significant contribution to the study of identity politics and prejudice reduction. Readers frequently note the academic rigor of the research while appreciating the authors' accessible approach to complex psychological frameworks.