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Location, location-awareness, and location data have all become familiar and increasingly significant parts of our everyday mobile-mediated experiences. Cultural Economies of Locative Media examines the ways in which location-based services, such as GPS-enabled mobile smartphones, are socially, culturally, economically, and politically produced just as much as they are technically designed and manufactured. Rowan Wilken explores the complex interrelationships that mutually define new business models and the economic factors that emerge around, and structure, locative media services. Further, he offers readers insight into the diverse social uses, cultures of consumption, and policy implications of location, providing a detailed, critical account of contemporary location-sensitive mobile data. Cultural Economies of Locative Media delves into the ideas, technologies, contexts, and power relationships that define this scholarship, resulting in a rich portrait of locative media in all of its cultural and economic complexity.
This book investigates how location-based services and locative media are constructed through a complex interplay of social, cultural, economic, and political forces rather than purely technical design. Rowan Wilken, a scholar in mobile communication, utilizes a multidisciplinary framework to analyze the emergence of new business models surrounding GPS-enabled technologies. He argues that the economic structures of these services are inseparable from their social consumption and the regulatory policies that govern them.
What You Will Find
Scope Limits
Scholars and students in the field of media studies frequently cite this work for its comprehensive approach to the political economy of mobile technology. Experts highlight the text as a rigorous examination of how digital infrastructure shapes contemporary social life.
Page Count:
318
Publication Date:
2019-11-06
Publisher:
Oxford University Press
ISBN-10:
0190234911
ISBN-13:
9780190234911
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