This book investigates the core question of how business decision-makers can effectively evaluate the investment potential and practical applications of multimedia technology. Author Jeff Burger, building on his expertise from the Desktop Multimedia Bible, provides a structured framework for administrators to navigate the rapidly evolving landscape of hardware, software, and production costs. By stripping away technical jargon, the text aims to help professionals distinguish between marketing hype and viable business solutions for corporate communication.

Experts and reviewers highlight this book as a concise, accessible resource for non-technical managers who need to understand the business implications of new media. Readers frequently note that the text successfully balances technical literacy with a focus on strategic implementation rather than programming details.