Essentials of Strategic Management
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Author Description
Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case AnalysisFor professionals in fields of strategic planning and competitive strategy.
Menrva's Summary
THE THESIS
This text investigates the core methodologies and conceptual frameworks required to execute effective strategic management within diverse organizational environments. J. David Hunger, an established authority in business education, synthesizes complex management theories into a streamlined format. The book provides a structured approach for practitioners to evaluate internal and external business factors, ensuring that strategic decisions align with long-term corporate objectives.
THE SCOPE MAP
What You Will Find
- Comprehensive frameworks for environmental scanning and industry analysis.
- Methodologies for strategy formulation at the business, corporate, and functional levels.
- Practical guidelines for organizational implementation, staffing, and leadership.
- Structured protocols for evaluation, control, and case study analysis.
THE AUTHORITY PERSPECTIVE
Experts and corporate trainers frequently cite this text as a foundational resource due to its concise presentation of complex management concepts. The book is widely utilized in executive training programs for its ability to distill dense strategic theory into actionable professional guidance.
Page Count:
212
Publication Date:
1996-01-01
Publisher:
Addison-Wesley
ISBN-10:
0201421860
ISBN-13:
9780201421866
Business
Management
Case Method
Corporate governance
Professional Development
Strategic Planning
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