The book examines the dynamic interplay between consumers, businesses, and government regulation in the latter half of the 20th century. It details how industry and business adapted to consumer concerns and activism, while also exploring the expanding role of government as a regulatory body. The work also highlights the significant impact of consumer advocates, both historical and contemporary, on the lives of Australians.

The book offers a historical overview of consumerism and regulation in Australia, focusing on the period from the mid-20th century onwards. It details the evolving relationship between consumers, businesses, and government bodies, highlighting key shifts in policy and public engagement. The work also serves to acknowledge the efforts of prominent consumer advocates whose work has shaped consumer rights and protections. The narrative aims to provide a comprehensive look at these developments and their lasting effects.