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Provides an engaging look at traditional and new strategic management topics to help readers develop an understanding of the wide range of theories and research available in the area of strategy. DLC: Strategic planning.
This text investigates how organizations formulate and implement strategic management policies to achieve long-term competitive advantage. Thomas L. Wheelen provides a comprehensive framework that synthesizes classical management theories with contemporary research. The book utilizes a structured approach to analyze the internal and external environments that influence corporate decision-making processes.
What You Will Find
Experts and educators frequently cite this work as a foundational text for understanding the evolution of strategic management practices. Readers often note the academic density of the prose, which serves as a rigorous introduction for students and practitioners alike.
Page Count:
992
Publication Date:
1999-01-01
Publisher:
Prentice Hall College Div
ISBN-10:
0201615436
ISBN-13:
9780201615432
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