Author Description

Exploring Wine And Identity / Matt Harvey, Warwick Frost And Leanne White -- Old World Winemakers In The New Worlds Of California And Victoria / Warwick Frost And Jennifer Laing -- The Balancing Act Of Maintaining An Identity While Adjusting To Newer Market Demands: The Case Of Andalucia's Sherry (jerez) Wines / Abel Duarte Alonso And Alessandro Bressan -- The New Gold: The Role Of Place And Heritage In The Marketing Of The Central Otago Wine Region / Joanna Fountain And Daisy Dawson -- Slovenian Wine Stories And Wine Identities: From The Heritage And Culture Of Wine To Wine Tourism / Aleš Gačnik -- Where Wine Was Born? Wine And Identity In Georgia / Matt Harvey And Joseph Jordania -- Crafting Brand Stories For New World Wine / Statia Elliot And Joe Barth -- Jurançon Wines In A New World Market / Michèle Ambaye And David Ambaye -- Branding The Barossa: Pioneers, Heritage And Tourism In Australia's Famous Wine Region / Leanne White -- From West To East: New Wine Markets In The United States And Malaysia / Danielle Cornot -- Evolution Of French Wine Identity: Baby Boomers And Generation Y / Thierry Lorey -- The Changing Self-identity Of English Wine / C. Michael Hall -- Wine Tourism In The São Francisco Valley, Brazil: The Search For A Distinctive Identity / Sergio Leal And Simone Almeida -- Old Wisdom From The New World: Wine Tourism Lessons From South Africa / David G. Scott -- From Merlot To Nk'mip: Wine, Tourism And Identity In The Okanagan Valley / Michael Conlin And Jonathan Rouse -- Winery Architecture: Creating A Sense Of Place / Tobias Danielmeier -- Online Terroir: Wine And Regional Identity In Online Destination Marketing / Julia Albrecht -- The Blending Of Wine And Identities / Leanne White, Matt Harvey And Warwick Frost. Edited By Matt Harvey, Leanne White And Warwick Frost. Includes Bibliographical References And Index.