
"I don't make culture, I sell it" Dick Clark once remarked. Indeed, the man who reigned as host of American Bandstand for nearly four decades may not have invented rock 'n' roll, but he sold it to the American public better than anyone before or since. Before Clark, rock 'n' roll was the step child of radio--which took to playing records as a cost-saving measure after television siphoned off radios most lucrative sponsors. But it was network television--and specifically Clarks Bandstand--that ultimately legitimized what was then viewed by most adults as vulgar, low-class music, broadcasting a sanitized vision of rock 'n' roll straight into Americas living rooms five afternoons a week. Here is the first book to tell the full story of what happened in front of--and behind--the cameras on Dick Clark's American Bandstand, providing both a history of this landmark show and of the changing styles of rock 'n' roll over four decades. Based on extensive interviews with music business figures, recording stars, and Clark himself, and featuring dozens of rare or never before published photographs, this is a riveting and uncensored account of a show that managed to survive countless revolutions in popular music. Jackson describes Bandstands humble beginnings in Philadelphias blue collar south side, the sex scandal that scuttled the first host of Bandstand and enabled Clark to launch his career, the glory days when an appearance on Bandstand was one of the most prized gigs in the music business and when teenagers lined up for blocks hoping to enter the studio, and memorable Bandstand appearances by rock 'n' roll royalty from Chubby Checker and Frankie Avalon, to Jerry Lee Lewis and Jefferson Airplane, to Pink Floyd and Madonna. Here as well is a candid look at the backstage financial maneuvering that allowed Clark to launch a video and entertainment empire worth nearly $200 million dollars today. Voted Most Likely To Sell The Brooklyn Bridge by his high school classmates, Clark e
This book investigates how Dick Clark and his television program, American Bandstand, transformed rock 'n' roll from a marginalized musical subculture into a dominant, sanitized force in American mainstream media. John A. Jackson, a journalist and music historian, utilizes extensive interviews with industry insiders, recording artists, and Clark himself to construct a detailed account of the show's evolution. The narrative examines the intersection of television production, music industry economics, and the cultural shifts that allowed Clark to build a massive entertainment empire.
What You Will Find
Scope Limits
Critics and readers frequently note the book's balanced approach to documenting both the cultural impact of the show and the aggressive business tactics employed by Clark. Experts highlight this as a foundational text for understanding the commercialization of rock 'n' roll in the mid-twentieth century.
Page Count:
351
Publication Date:
1999-01-01
Publisher:
Oxford University Press
ISBN-10:
0190284900
ISBN-13:
9780190284909
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