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This Book Adopts A Multi-layered Perspective To Not Only Investigate The Business And Marketing Practices Of Medical And Health Tourism But Places These Within A Broader Framework Of Contemporary Globalisation, Policy And Practice. Pt. 1. Introductory Context -- Pt. 2. Regulation And Meta-ethics -- Pt. 3. National And Regional Policy, Regulatory And Competitive Settings -- Pt. 4. Branding, Markets And Promotion -- Pt. 5. Conclusion: The Contested Spaces Of Medical Tourism. Edited By C. Michael Hall. Includes Bibliographical References And Index.
This book investigates the complex intersection of global healthcare delivery, international business practices, and the regulatory challenges inherent in the medical tourism industry. C. Michael Hall, an established academic in tourism studies, compiles a multi-layered analysis that situates health-related travel within the broader context of contemporary globalization. The text examines how national policies, competitive market strategies, and ethical considerations shape the movement of patients across international borders for medical procedures.
What You Will Find
Experts recognize this work as a comprehensive academic resource for understanding the structural complexities of the global health tourism market. Readers frequently note the scholarly density of the prose, which makes it a foundational text for students and professionals in tourism management and public health policy.
Page Count:
0
Publication Date:
2012-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0415665752
ISBN-13:
9780203109458
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