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Audience Conceiving Among Journalists: Integrating Social-organizational Analysis And Cultural Analysis Through Ethnography / Igor Vobic -- Audience Research Methods: Facing The Challenges Of Transforming Audiences / Miguel Vicente-mariño -- Triangulation As A Way To Validate And Deepen The Knowledge About User Behavior: A Comparison Between Questionnaires, Diaries And Traffic Measurements / Olle Findahl, Christina Lagerstedt And Andreas Aurelius -- Participatory Design As An Innovative Approach To Research On Young Audiences / Christine W. Wijnen And Sascha Trützsch -- Researching Audience Participation In Museums: A Multi-method And Multi-site Interventionist Approach / Pille Pruulmann-vengerfeldt, Taavi Tatsi, Pille Runnel And Agnes Aljas -- Researching Ethnic Minority Groups As Audiences: Implementing Culturally Appropriate Research Strategies / Marta Cola And Manuel Mauri Brusa -- Exploring The Potential Of Creative Research For The Study Of Imagined Audiences: A Case Study Of Estonian Students' Sketches On The Typical Facebook Users / Andra Siibak And Maria Murumaa-mengel -- Analyzing Online Social Networks From A User Perspective: A Quantitative-qualitative Framework / Jakob Linaa Jensen And Anne Scott Sørenson -- Virtual Shadowing, Online Ethnographies And Social Networking Studies / Nicoletta Vittadini And Francesca Pasquali -- Digging The Web: Promises And Challenges Of Using Web 2.0 Tools For Audience Research / Matthias R. Hastall And Freya Sukalla -- Twitter And Social Tv: Microblogging As A New Approach To Audience Research / Klaus Bredl, Christine Ketzer, Julia Hünniger And Jane Fleischer -- An Evaluation Of The Potential Of Web 2.0 Apis For Social Research / Cedric Courtois And Peter Mechant -- Audiences, Audiences Everywhere: Measured, Interpreted And Imagined / Klaus Bruhn Jensen. Edited By Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, And Jelena Jurisic. Includes Bibliographical References And Index.
This volume investigates how traditional audience research methodologies must adapt to the rapidly shifting landscape of digital media, social networks, and participatory culture. The editors, a group of international scholars in communication and media studies, compile a series of expert contributions that bridge the gap between established social-organizational analysis and emerging digital ethnography. By examining the tension between innovation and consolidation, the text provides a framework for researchers to navigate the complexities of measuring, interpreting, and conceptualizing modern audiences.
What You Will Find
Experts identify this collection as a vital resource for graduate students and researchers navigating the transition from traditional media metrics to digital-first methodologies. Readers frequently note the academic density of the prose, which serves as a foundational reference for those seeking to modernize their investigative toolkits in the field of communication studies.
Page Count:
232
Publication Date:
2013-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0415827353
ISBN-13:
9780203523155
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