This work investigates how corporate entities navigate the complex intersection of profit-seeking activities and environmental sustainability mandates. Stephen Fineman, a scholar in organizational behavior, examines the internal tensions and external pressures that define the 'greening' of business practices. He utilizes a framework of organizational psychology to analyze how managers and employees interpret environmental policies within their daily operations. The book argues that corporate environmentalism is often a performative balancing act rather than a fundamental shift in business logic.

Experts in organizational studies recognize this text as a critical examination of the limitations inherent in corporate environmentalism. Readers frequently note the academic density of the prose, which provides a rigorous look at the sociological challenges within modern firms.