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Corporate networking, compulsive consumerism, plastic surgery, therapeutic tribulations, instant identity makeovers and reality TV: welcome to life in our increasingly individualized world. In this dazzling book, Anthony Elliott and Charles Lemert explore the culture of the 'new individualism' generated by global capitalism and develop a major new perspective on people's emotional experiences of globalization.The New Individualism offers fascinating, but disturbing, accounts of people struggling to cope with a new individualism reshaping the world today. There is Larry, a high-tech executive 'emotionally wrecked by success'; there is Ruth, a married woman in her late fifties, typing real-time erotica in cyberspace; there is Norman, a recovering drug addict infected with HIV, reinventing himself by accepting the deadly worlds for what they are; and Caoimhe and Annie, two little girls only beginning to explore the disorientating effects of the new individualism.This book powerfully cuts against the grain of current orthodoxies that view globalization as corrosive of private life. Elliott and Lemert argue that today's worlds are not only risky but deadly. Yet there is hope, the authors contend, beyond the complexities.Voted into the 50 Best Management Books For 2006 by The Australian Financial Review.
This book investigates how the forces of global capitalism and the rise of a 'new individualism' fundamentally alter the emotional landscape of contemporary human experience. Anthony Elliott and Charles Lemert, both established scholars in social theory, utilize a combination of sociological analysis and qualitative case studies to argue that globalization does not merely erode private life but creates a volatile, high-stakes environment for personal identity. They propose a framework that examines the intersection of systemic economic pressures and the internal psychological struggles of individuals attempting to navigate a rapidly shifting social reality.
What You Will Find
Experts recognize this work as a significant contribution to the sociological study of globalization and its personal consequences. Readers frequently note the accessible yet theoretically rigorous nature of the prose, which balances academic depth with illustrative real-world examples.
Page Count:
0
Publication Date:
2005-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203698312
ISBN-13:
9780203698310
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