
Theodor Adorno was one of the giants of twentieth-century thought. This volume collects his key articles on the irrational in mass culture. Although he wrote them half a century ago Adorno's ideas are relevant to the understanding of phenomena as apparently diverse as:* astrology and "New Age" cults* the power of neo-fascist propaganda and the re-emergence of anti-Semitism* the psychological basis of popular culture.His superb essay, The Stars Down To Earth is an innovative and startling analysis of the astrology column in a Los Angeles newspaper. Adorno argues that the column promotes fascist dependency and social conformism in much the same way as fascist propaganda. He maintains that the same principles operate in the mainstream products of the `culture industry'. The three shorter papers illuminate different aspects of Adorno's argument: the relation of occultism to orthodox modern thought, the pervasiveness of anti-Semitism, and the 'psycho-technic' rhetoric of fascist propaganda. The collection shows Adorno at his brilliant and maddening best. Stephen Crook's introduction critically reviews Adorno's argument and offers an assessment of its contemporary relevance.
This collection investigates the psychological and social mechanisms by which irrational belief systems and mass culture reinforce authoritarian tendencies. Theodor W. Adorno, a foundational figure of the Frankfurt School, utilizes critical theory to examine how modern cultural phenomena—ranging from astrology columns to political propaganda—function as tools for social control. By analyzing the intersection of individual psychology and the 'culture industry,' Adorno argues that seemingly innocuous popular trends often mirror the structural logic of fascist ideology.
What You Will Find
Scholars and students of critical theory frequently cite this volume as a vital entry point for understanding Adorno's application of psychoanalytic concepts to mass media. While readers often note the density of the prose, the collection is widely regarded as a foundational text for analyzing the persistence of irrationalism in contemporary society.
Page Count:
0
Publication Date:
2004-01-01
Publisher:
Taylor & Francis Inc
ISBN-10:
0203734475
ISBN-13:
9780203734476
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