Remote Control: Television, Audiences, and Cultural Power
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Author Description
The Ways In Which We Watch Television Tell Us Much About Our Views Of Gender, The Family And Society. Bringing Together The Leading Experts In The Field Of Audience Studies, This Book Investigates How Viewers Watch Television, And What They Think About The Programmes They See. Originally Published In 1989, The Book Is Divided Into Two Sections Which Discuss Some Of The Theoretical Issues At Stake And Then Present Case Studies Of A Wide Range Of Viewers: Women Office Workers, Israeli Watchers Of Dallas, German Families, The Elderly, And American Daytime Soap Fans. Contributors From Britain, The United States, Western Europe, Australia And Israel Offer A Wide Range Of Perspectives, From Feminism To Post-modernism, And From Semiotics To Marxism. ‘together These Essays Constitute One Of The Best Possible Introductions To The Leading Edge Of Research Into The Phenomenon Of Television.’ Choice
Menrva's Summary
THE THESIS
This collection investigates the complex relationship between television audiences and the cultural power dynamics inherent in media consumption. The editors, Ellen Seiter and her colleagues, assemble a diverse group of scholars to examine how viewers interpret television content through the lenses of gender, family structure, and social identity. By moving beyond traditional media effects models, the contributors argue that audience reception is an active, socially situated process that reflects broader societal values and political realities.
THE SCOPE MAP
What You Will Find
- Theoretical frameworks including feminism, Marxism, semiotics, and post-modernism applied to media consumption.
- Empirical case studies focusing on diverse demographics such as soap opera fans, the elderly, and international viewers.
- Methodological discussions on the challenges of conducting ethnographic audience research.
- Analysis of how television functions within the context of everyday life and domestic environments.
THE AUTHORITY PERSPECTIVE
Experts recognize this volume as a foundational text in the development of audience studies during the late 20th century. Readers frequently note the academic density of the prose, which serves as a comprehensive record of the shift toward ethnographic approaches in media research.
Page Count:
0
Publication Date:
2013-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203768973
ISBN-13:
9780203768976
Television
Communication
Social Aspects
Media Studies
Sociology
Community Tags
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