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The Years Following The Cultural Revolution Saw The Arrival Of Television As Part Of China’s Effort To ‘modernize’ And Open Up To The West. Endorsed By The Deng Xiaoping Regime As A ‘bridge’ Between Government And The People, Television Became At Once The Official Mouthpiece Of The Communist Party And The Most Popular Form Of Entertainment For Chinese People Living In The Cities. But The Authorities Failed To Realize The Unmatched Cultural Power Of Television To Inspire Resistance To Official Ideologies, Expectations, And Lifestyles. The Presence Of Television In The Homes Of The Urban Chinese Strikingly Broadened The Cultural And Political Awareness Of Its Audience And Provoked The People To Imagine Better Ways Of Living As Individuals, Families, And As A Nation. Originally Published In 1991, Set Within The Framework Of China’s Political And Economic Environment In The Modernization Period, This Insightful Analysis Is Based On Ethnographic Data Collected In China Before And After The Tiananmen Square Disaster. From Interviews With Leading Chinese Television Executives And Nearly One Hundred Families In Beijing, Shanghai, Guangzhou, And Xian, The Author Outlays How Chinese Television Fosters Opposition To The Government Through The Work Routines Of Media Professionals, Television Imagery, And The Role Of Critical, Active Audience Members.
This book investigates how the introduction of television in post-Cultural Revolution China functioned simultaneously as a state propaganda tool and a catalyst for social resistance. James Lull, a scholar of communication and media, utilizes ethnographic research conducted in the late 1980s to examine the intersection of state-controlled media and the evolving aspirations of the Chinese public. By analyzing the tension between government modernization efforts and the unintended cultural consequences of mass media, the author argues that television provided a platform for citizens to imagine alternative political and social realities.
What You Will Find
Experts recognize this work as a foundational ethnographic study of media consumption in a transitional political environment. Readers frequently note the academic density of the prose, which provides a detailed historical snapshot of Chinese society during the late 1980s.
Page Count:
244
Publication Date:
2013-06-19
Publisher:
Taylor & Francis Group
ISBN-10:
0203774949
ISBN-13:
9780203774946
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