How does the human mind process and respond to repeated warnings of danger, and what are the psychological consequences of false alarms? Shlomo Breznitz, a psychologist and researcher, examines the phenomenon of the 'cry wolf' effect, where repeated exposure to false threats leads to a dangerous desensitization in individuals and populations. The book draws upon experimental data and historical observations to explain the cognitive mechanisms behind stress, fear, and the eventual breakdown of vigilance in the face of persistent, unreliable information.

Experts in behavioral psychology frequently cite this work as a foundational exploration of how humans calibrate their responses to environmental threats. Readers often note the clinical clarity of the prose, which makes complex psychological concepts accessible to a general audience interested in risk management and human behavior.