This volume investigates how postmodern theory can be utilized to redefine public relations as a form of social activism rather than a traditional corporate function. Author Derina R. Holtzhausen, a scholar in the field of strategic communication, draws upon critical theory and organizational studies to challenge established paradigms. She argues that the postmodernization of society necessitates a shift in how practitioners view power, ethics, and agency, proposing that public relations should function as a mechanism for social change.

Scholars and practitioners in the field of communication frequently cite this work as a significant contribution to the critical study of public relations. Readers often note the high level of academic density, making it a foundational text for advanced students and researchers interested in the intersection of theory and social advocacy.