Author Description

This Volume Applies Postmodern Theory To Public Relations, Providing An Alternative Lens To Public Relations Theory And Practice And Developing Public Relations Theory Within The Context Of Postmodernism. Author Derina Holtzhausen Focuses On Two Key Issues And Their Application To Public Relations Theory And Practice: The Postmodernization Of Society, And The Possibilities Postmodern Theories Offer To Explain And Understand Public Relations Practice In Today's Changing Society. Holtzhausen's Argument Is That Existing Theory Should Be Evaluated From A Postmodern Perspective To Determine Its Public Relations As Activism Postmodern Approaches To Theory & Practice; Copyright; Contents; Preface; 1 Postmodernity, Postmodernism, And Public Relations; 2 Postmodern Ethics As A Foundation For Public Relations Activism; 3 A Postmodern View Of Public Relations History; 4 Power And The Public Relations Function; 5 Public Relations And The Postmodern Turn In Organization Theory; 6 Public Relations Knowledge And Research In Postmodernity; 7 Activism As The Postmodern Agency Of Public Relations; Notes; Bibliography; Index Derina R. Holtzhausen. Description Based Upon Print Version Of Record. Includes Bibliographical References (pages [243]-258) And Index. English