Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
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Author Description
No description available.
Page Count:
306
Publication Date:
2004-01-01
ISBN-10:
0203824709
ISBN-13:
9780203824702
Advertising
Advertising & Promotion
Film
Aspect moral
Ethik
Moral and ethical aspects
Fernsehen
Mass media
Massenmedien
Massamedia
Publicite