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In The Diaspora Strikes Back the eminent ethnic and cultural studies scholar Juan Flores flips the process on its head: what happens to the home country when it is being constantly fed by emigrants returning from abroad? He looks at how 'Nuyoricans' (Puerto Rican New Yorkers) have transformed the home country, introducing hip hop and modern New York culture to the Caribbean island. While he focuses on New York and Mayaguez (in Puerto Rico), the model is broadly applicable. Indians introducing contemporary British culture to India; New York Dominicans bringing slices of New York culture back to the Dominican Republic; Mexicans bringing LA culture (from fast food to heavy metal) back to Guadalajara and Monterrey. This ongoing process is both massive and global, and Flores' novel account will command a significant audience across disciplines.
Juan Flores investigates the reciprocal cultural impact of emigrants on their countries of origin, challenging the traditional unidirectional view of migration. Drawing on his expertise in ethnic and cultural studies, Flores examines the phenomenon of 'Nuyoricans' and other diaspora groups who export elements of their adopted urban environments back to their homelands. He argues that this reverse cultural flow is a significant global process that reshapes local identities and social landscapes in countries like Puerto Rico, India, and Mexico.
What You Will Find
Scholars in the field of sociology and cultural studies recognize this work as a significant contribution to the study of transnationalism. Readers frequently note the clarity with which Flores articulates complex cultural shifts, making it a valuable resource for understanding contemporary global migration dynamics.
Page Count:
248
Publication Date:
2009-01-01
Publisher:
Routledge
ISBN-10:
0203894618
ISBN-13:
9780203894613
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