This book investigates the strategic evolution and operational expansion of the Hyundai Motor Company as a case study for the globalization of the Korean automotive industry. The authors, Chung-Sok Suh, Russell D. Lansbury, and Seung Ho Kwon, utilize their academic expertise in industrial relations and international business to analyze how Hyundai transitioned from a domestic manufacturer into a major multinational corporation. By synthesizing data from extensive fieldwork conducted in India and Korea, the text provides a comprehensive framework for understanding the management practices and competitive strategies that facilitated this growth.

Experts recognize this work as a significant contribution to the study of Asian multinational corporations and industrial globalization. Readers frequently note the academic rigor of the research, which provides a foundational understanding of Hyundai's specific operational strategies within the global market.