Author Description

Drawing Together A Selection Of High Quality, Intellectually Robust And Stimulating Articles On Both Theoretical And Practice-based Developments In The Field, This Reader Investigates The Closely Linked Areas Of Management And Marketing In The Museum Situation. Complexity And Creativity In Contemporary Museum Management -- Leading Change: Why Transformation Efforts Fail -- From Being About Something To Being For Somebody: The Ongoing Transformation Of The American Museum -- Museums: Challenges For The 21st Century -- Embracing Organizational Change In Museums: A Work In Progress -- Museum Staff Perspectives On Organizational Change -- The Effective Management Of Museums: Cohesive Leadership And Visitor-focused Public Programming -- The University Art Museum: Defining Purpose And Mission -- Strategic Management For Visitor-oriented Museums: A Change Of Focus -- Liberty Science Center In The United States: A Mission Focused On External Relevance -- Measuring Social Value -- Beyond Big And Awesome: Outcome Based Evaluation -- The Strategic Significance Of Workforce Diversity In Museums -- Volunteers In The Heritage Sector: A Neglected Audience? -- Emotional Intelligence, Passion, And Museum Leadership -- Visionary Leadership And Missionary Zeal -- Interim Directorships In Museums: Their Impact On Individuals And Significance To Institutions -- The Marketing Approach In Museums -- Can Museums Be All Things To All People?: Mission, Goals, And Marketing's Role -- Strangers, Guests, Or Clients?: Visitor Experiences In Museums -- Museum Marketing: Understanding Different Types Of Audiences -- Expanding The Museum Audience Through Visitor Research -- Revisiting Membership Scheme Typologies In Museums And Galleries -- A Delicate Balance: Museums And The Marketplace -- The Impact Of Free Entry To Museums. Edited By Richard Sandell And Robert R. Janes. Simultaneously Published In The Usa And Canada. Includes Bibliographical References And Index.