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An account of the American carmaker includes profiles of the company's leaders from Walter P. Chrysler to Lee Iacocca
The Chrysler Corporation's tumultuous journey from its founding in 1924 to the brink of its 1980s restructuring is chronicled in this comprehensive history. The book traces the company's evolution through its key leaders, from the visionary Walter P. Chrysler to the turnaround specialist Lee Iacocca. It examines the financial challenges, innovative engineering, and market shifts that shaped the American automotive giant over six decades. The narrative focuses on the strategic decisions and product developments that defined Chrysler's identity and its struggle for survival in a competitive landscape.
This volume is regarded as a thorough and detailed account of Chrysler Corporation's history, particularly for its coverage of the company's formative years and its critical 1980s turnaround. The inclusion of profiles on company leaders provides a biographical dimension to the corporate narrative. The book's scope, spanning from 1924 to 1985, offers a substantial historical overview for enthusiasts of automotive and business history. It serves as a valuable reference for understanding the challenges and triumphs of one of America's major car manufacturers.
Page Count:
384
Publication Date:
1985-09-28
Publisher:
Beekman House Crown
ISBN-10:
0517448130
ISBN-13:
9780517448137
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