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Updated in its 5th edition, Communication: Principles for a Lifetime helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles. Written by experienced and highly regarded textbook authors and teachers, Communication provides readers with all the theory and skills necessary in a manner that helps them apply what they’ve learned throughout their lives.
This text investigates the core question of how individuals can synthesize communication theory and practical skill to improve interpersonal, group, and public interactions throughout their lives. The authors, Diana K. Ivy, Steven A. Beebe, and Susan J. Beebe, leverage their extensive backgrounds in communication pedagogy to present a framework anchored by five fundamental principles. By integrating academic research with real-world application, the book provides a structured approach to understanding the complex dynamics of human interaction across diverse contexts.
What You Will Find
The text is widely regarded as a standard pedagogical tool for undergraduate communication courses due to its clear structure and focus on lifelong application. Its systematic approach to bridging the gap between abstract theory and daily practice makes it a reliable resource for students seeking to refine their communicative competence.
Page Count:
512
Publication Date:
2012-03-01
Publisher:
Pearson
ISBN-10:
0205029434
ISBN-13:
9780205029433
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