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This second edition is a timely revision of this successful book. In twenty chapters, this book offers a unique look at the field of speech communication, combining thorough coverage of all primary areas of the discipline with an understanding of its evolution from the past to the present and its directions for the future. This book combines a competency approach to building basic communication skills with a practical introduction to the theory of the field. Readers will be shown how to communicate effectively in a variety of settings including the group, the interview, the public forum, the family, the classroom, and the media. This comprehensive introduction to the field also examines significant topics such as technology, health and lifespan communication, gender communication, free speech, and performance studies. For professionals working in the field of speech communication.
This text investigates the foundational theories and practical competencies required for effective human communication across diverse social and professional contexts. Raymond F. Zeuschner, an established academic in the field of speech communication, synthesizes historical evolution with contemporary applications to provide a comprehensive overview of the discipline. The book utilizes a competency-based framework, guiding readers through the mechanics of interaction in settings ranging from interpersonal family dynamics to public forums and media environments.
What You Will Find
The structure of this work suggests a pedagogical focus intended for undergraduate students or professionals seeking a structured introduction to communication theory. Its broad thematic coverage and emphasis on practical application position it as a standard academic resource for foundational study in the discipline.
Page Count:
462
Publication Date:
1996-10-28
Publisher:
Allyn & Bacon
ISBN-10:
0205200427
ISBN-13:
9780205200429
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