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A Fresh Look at the History of Graphic DesignGraphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.A better teaching and learning experienceThis program will provide a better teaching and learning experience– for you and your students. Here’s how: Improve Critical Thinking ― Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design. Engage Students ― Timelines and images with detailed captions easily highlight relevant information for students. Support Instructors ― high resolution PowerPoint are available for this text.
This text investigates the evolution of graphic design by framing historical developments through the lens of critical issues and their direct influence on contemporary visual practice. Authors Johanna Drucker and Emily McVarish utilize a chronological structure to bridge the gap between historical innovation and modern design application. By examining the interplay of technology, culture, and visual form, the authors provide a framework for understanding how past graphic effects inform current professional standards.
What You Will Find
The text is regarded as a foundational academic resource for design students, valued for its rigorous critical approach and clear pedagogical structure. Its emphasis on connecting historical context to modern practice makes it a standard reference for those seeking to understand the lineage of visual communication.
Page Count:
416
Publication Date:
2012-03-02
Publisher:
Pearson
ISBN-10:
0205219462
ISBN-13:
9780205219469
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