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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.--This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com.Learn to Conceptualize, Create, and Communicate in Graphic DesignAn exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, off
How can students and aspiring professionals cultivate the analytical mindset and technical habits required to excel in the field of graphic design? Scott W. Santoro, an experienced educator and designer, provides a structured framework for understanding design as a layered, evolving discipline. By integrating theoretical principles with practical, step-by-step processes, the text serves as a guide for transitioning from basic visual literacy to professional conceptualization.
What You Will Find
This text is positioned as an introductory pedagogical tool for design students, emphasizing the practical application of design theory in a professional context. Its reliance on industry-contributed essays and structured process models suggests a focus on bridging the gap between academic study and real-world studio practice.
Page Count:
0
Publication Date:
2013-01-14
Publisher:
Pearson
ISBN-10:
0205253350
ISBN-13:
9780205253357