Author Description

A complete guide to the publishing industry from both a cultural and commercial perspective.KEY TOPICS: This book examines all aspects of the editorial and business issues affecting book publishing today, and contemplates the future of an industry at a crossroads. The book suggests that, rather than being in a state of disarray, the publishing industry is on the cusp of great opportunities. This book is part of Allyn & Bacon's Mass Communications Book Series on the media industry. Students and others who are considering entering the publishing business.