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Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a “theory-a-day” approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations.
This text investigates how foundational communication theories can be synthesized and applied to navigate the complexities of daily human interaction and professional environments. The authors, John R. Baldwin, Mary Anne Moffitt, and Stephen D. Perry, leverage their academic expertise to move beyond isolated theoretical definitions. By clustering related concepts, they provide a cohesive framework that allows students and practitioners to bridge the gap between abstract academic models and practical, real-world application.
What You Will Find
The text is regarded as a structured pedagogical resource that prioritizes thematic synthesis over rote memorization of individual theories. Its approach is widely viewed as an accessible entry point for students seeking to integrate academic communication principles into their personal and professional lives.
Page Count:
432
Publication Date:
2003-10-18
Publisher:
Pearson
ISBN-10:
0205348068
ISBN-13:
9780205348060
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