This book investigates the dynamics and outcomes of the 1966 British General Election. Authored by prominent political scientists A. King and David E. Butler, it draws upon extensive data and analysis to dissect the electoral process. The work aims to provide a comprehensive account of the campaign, the factors influencing voter behavior, and the resulting political landscape.

The book is regarded as a foundational text for understanding post-war British electoral politics. Its detailed empirical approach and insightful commentary have made it a standard reference for students and scholars of political science and history. The authors' expertise ensures a rigorous and authoritative examination of the 1966 election.