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When Walt Disney died in 1966, many predicted that it might be the end of Walt Disney Productions, but Walt had a number of ideas and concepts that lasted well into the next decade. He also left behind a well-established group of workers that hoped to continually answer the question, "What would Walt do?" with more magical creations that would dazzle and delight. With this book, author and historian Mark Arnold explores the major accomplishments of Walt Disney Productions during the years 1966 - 1985, paying particular attention to their theatrical film output, but also discussing the various new theme park attractions and the TV shows produced during that period. Things went well until the mid-1970s, when ideas started to run thin and repetition set in, causing shrinking box office success. By the 1980s, threats of corporate takeover were knocking at their door, at which time change had become unavoidable if Disney were to survive as an independent company. Disney had to change their already outdated methods of making movies and running a movie studio geared solely towards family entertainment. As a result, Michael Eisner took over and retooled Disney into the mega-empire that it is today. This is the story after Walt and before Michael...
The period following Walt Disney's death in 1966 presented a critical challenge for Walt Disney Productions: to maintain the company's magical legacy without its visionary founder. The book explores how the studio navigated this era, focusing on its theatrical film output, theme park attractions, and television shows between 1966 and 1985. It details the initial success driven by Walt's existing concepts and dedicated staff, the subsequent decline in creativity and box office performance by the mid-1970s, and the existential threat of corporate takeovers in the 1980s, which ultimately necessitated a radical transformation of the studio's operations and creative direction.
This book is positioned as a historical account of a pivotal, yet often overlooked, era in Walt Disney Productions' history. It aims to illuminate the studio's journey from the immediate post-Walt period through the significant changes that occurred before the Eisner era. The narrative focuses on the business and creative decisions that shaped the company during these decades, suggesting an in-depth look at the studio's output and challenges.
Page Count:
604
Publication Date:
2013-10-01
Publisher:
BearManor Media
ISBN-10:
1593937512
ISBN-13:
9781593937515
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