The 1964 British General Election marked a pivotal moment, potentially shifting the country's political landscape after years of Conservative rule. This volume, part of the esteemed Nuffield Studies Series, meticulously analyzes the campaign, the key issues, and the electoral strategies employed by the major parties. It delves into the socio-economic context of the era, examining how factors like the Cold War, decolonization, and domestic policy influenced voter behavior. The authors provide a detailed account of the election's outcome and its immediate aftermath, offering insights into the forces that shaped modern British politics.

As part of the Nuffield Studies Series, this volume is recognized for its authoritative and detailed examination of British electoral history. Scholars and students of politics and history rely on these studies for their rigorous analysis and comprehensive coverage of post-war elections. The series as a whole is celebrated for setting the standard in election scholarship, providing essential context and data for understanding the evolution of the UK's political system. This specific volume contributes to that legacy by offering a definitive account of the 1964 election.