This photo archive documents the early history and evolution of Mercury automobiles from 1939 to 1959. The book explores the brand's initial positioning as an economical yet substantial vehicle, highlighting its dual appeal of performance (miles per gallon and miles per hour). It delves into the cultural impact of Mercury cars, particularly their popularity with customizers and hot rodders, and their iconic status cemented by appearances in popular culture.

This volume is presented as a visual archive, offering a detailed photographic record of Mercury automobiles during their formative years. The collection aims to capture the essence of these vehicles, from their initial market appeal as economical performers to their later cult status. The book's strength lies in its extensive use of archival images to illustrate the design, customization, and cultural significance of the Mercury brand.