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For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook!Finally, a briefer version of one of the best-selling books in social psychology, for those who prefer less detail. Baron and Byrne set the standard with their original book, and new co-author Nyla Branscombe has brought freshness and new insights with her expertise in topics such as prejudice, the self, gender and group processes. The briefer version retains all the hallmarks of the original: up-to-date coverage of the quickly evolving area of social psychology--balanced in its coverage of fundamentals with current research--and written in a lively, engaging style.
This text investigates the core principles of social psychology by balancing foundational theories with contemporary research findings. The authors, Donn R. Byrne, Nyla R. Branscombe, and Robert A. Baron, leverage their extensive academic backgrounds to distill complex behavioral studies into a concise, accessible format. The book serves as a streamlined alternative to comprehensive volumes, focusing on essential concepts while integrating modern insights into group dynamics and individual cognition.
What You Will Find
The text is regarded as a standard, accessible introduction to the field, favored for its balance of brevity and academic rigor. Its structure suggests a focus on providing students with a manageable overview of social psychology without sacrificing the depth required for undergraduate study.
Page Count:
0
Publication Date:
2007-01-01
Publisher:
Prentice Hall
ISBN-10:
0205541992
ISBN-13:
9780205541997
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