
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.
This text investigates how a consistent framework of seven guiding principles can be applied to navigate diverse communication challenges across interpersonal, group, and presentational contexts. Authors Dianna R. Wynn and Isa N. Engleberg draw upon contemporary communication research and universal axioms to provide a structured approach to human interaction. The book functions as both a theoretical guide and a practical manual, emphasizing decision-making processes that allow individuals to select effective strategies for achieving specific communication goals.
What You Will Find
The text presents a structured, academic approach to communication that prioritizes pedagogical utility and clear, actionable principles for students and professionals alike. Its focus on a unified framework suggests a high level of utility for those seeking a systematic method to improve their interaction skills across various social and professional environments.
Page Count:
504
Publication Date:
2007-11-15
Publisher:
Pearson
ISBN-10:
0205554768
ISBN-13:
9780205554768
No comments yet. Be the first to share your thoughts!