
Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN's flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women's sports. Excluding Sports Illustrated's annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine's covers. Media is a powerful indication of the culture surrounding sport in the United States. Why are women underrepresented in sports media? Sports Illustrated journalist Andy Benoit infamously remarked that women's sports "are not worth watching." Although he later apologized, Benoit's comment points to more general lack of awareness. Consider, for example, the confusion surrounding Title IX, the U.S. Law that prohibits sex discrimination in any educational program that receives federal financial assistance. Is Title IX to blame when administrators drop men's athletic programs? Is it lack of interest or lack of opportunity that causes girls and women to participate in sport at lower rates than boys and men? In Women's Sports: What Everyone Needs to Know®, Jaime Schultz tackles these questions, along with many others, to upend the misunderstandings that plague women's sports. Using historical, contemporary, scholarly, and popular sources, Schultz traces the progress and pitfalls of women's involvement in sport. In the signature question-and-answer format of the What Everyone Needs to Know® series, this short and accessible book clarifies misconceptions that dog women's athletics and offers much needed context and history to illuminate the struggles and inequalities sportswomen continue to face. By exploring issues such as gender, sexuality, sex segregation, the Olympic and Paralympic Games, media coverage, and the sport-health connection, Schultz shows why women's sports are not just worth watching, but worth playing.
This book investigates the systemic inequalities and cultural misconceptions that perpetuate the underrepresentation of women in sports and sports media. Jaime Schultz, a scholar in the field of kinesiology and sport studies, utilizes a synthesis of historical data, contemporary media analysis, and sociological frameworks to challenge prevailing narratives. The text addresses the structural barriers and persistent myths surrounding female athletic participation and the enforcement of Title IX.
What You Will Find
Scope Limits
Experts recognize this work as a concise and accessible primer for understanding the sociological complexities of women's athletics. Readers frequently note that the question-and-answer format effectively distills dense academic research into clear, actionable insights for a general audience.
Page Count:
272
Publication Date:
2018-01-01
Publisher:
Oxford University Press
ISBN-10:
0190657731
ISBN-13:
9780190657734
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