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Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change and the human rights of refugees, asylum seekers, immigrants and the stateless, this book raises critical questions about the role and relationship of public relations in weakening democratic political systems. It shows a clear, but often indirect, link between PR and a neoliberal agenda that has been vastly underestimated and oversimplified as "spin." This comes at a great cost for society.Public Relations and Neoliberalism provides a panoramic view of public relations from the post-war period, when a powerful communication template propelled by the PR industry served the neoliberal agenda to create political diversion, division, and hegemony at the same time. But today, public relations is not just a tool of industry or government. Rather, it has become the default mode and style of being and relating in the world, that seeps into and affects all areas of life: professional, corporate, domestic, political, activist, and technological. And the metastasis of neoliberal meaning into so many realms has important ramifications for society and individuals. Looking at the confluences and contradictions within the logic of public relations both as a practice and in terms of how it has been theorized and understood, this book provides an important contribution to critical work in the communicative field.
This book investigates the role of public relations in undermining democratic political systems by examining its deep-seated connection to neoliberal agendas. Kristin Demetrious, a scholar in communication studies, utilizes historical analysis and critical theory to argue that public relations has evolved from a corporate tool into a pervasive mode of social existence. By analyzing contemporary debates such as climate change and refugee rights, the author demonstrates how PR practices facilitate political division and hegemony.
What You Will Find
Scope Limits
Scholars in the field of communication and political science identify this work as a significant contribution to the critical study of public relations. Readers frequently note the academic density of the prose and the author's rigorous application of critical theory to modern political discourse.
Page Count:
241
Publication Date:
2022-01-01
Publisher:
Oxford University Press
ISBN-10:
0190678429
ISBN-13:
9780190678425
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